For course creators

Sell your online course from one simple storefront.

Storelane gives you one place to present the course, take payment, deliver private files, and sell workshops or coaching. If your lessons live on another platform, Storelane handles the storefront around them.

Build your course storefront See how it works

14-day free trial. No credit card required to start.

Storelane storefront showing a course, coaching session, and digital guide

Course offerLive supportDigital resources

Course formats

Three practical ways to sell a course

A course might be a set of recorded lessons, a live cohort, or a program that mixes content with personal help. The sales setup should match what the buyer is actually getting.

Self-paced course offer

Already host your lessons elsewhere? Sell the course through Storelane and attach the workbook, templates, or access guide buyers need after checkout.

See digital delivery

Live workshop or cohort

Charge for a scheduled workshop, set the number of available seats, and send the meeting details and reminders to registered attendees.

See the Zoom workflow

Hybrid learning program

Put the course, a live workshop, and private coaching on one storefront. Buyers can start with the course or choose more direct help.

Explore paid coaching

A simple launch path

Go from course outline to checkout in four steps

You still need a useful course and a clear promise. Storelane takes care of the public offer, payment, buyer files, and related bookings once those pieces are ready.

01
Define the result
Start with the learner, the specific transformation, the course format, and a clear price.
02
Build the offer
Add the sales copy and buyer resource, then place related workshops or coaching beside it.
03
Publish one link
Share your Storelane storefront from social profiles, videos, newsletters, or direct messages.
04
Get paid and fulfill
Stripe handles checkout while Storelane records the order and sends the configured next step.

What is included

What Storelane handles after someone clicks your link

The sales page, payment, delivery, and higher-touch offers stay connected in the same creator storefront.

Focused offer pages

Explain the outcome, audience, format, and price without sending buyers through a generic link list.

Stripe checkout

Accept USD payments through a checkout flow connected to your creator Stripe account.

Private resource delivery

Send paid buyers scoped download links for the files attached to a digital offer.

Live-session workflows

Sell scheduled webinars or coaching sessions with calendar and meeting-provider integrations.

Launch discounts

Create coupon codes for an early-bird launch, audience promotion, or limited campaign.

Orders and analytics

Review purchases and storefront activity from the same dashboard you use to manage the offer.

A concrete example

A course can sit between a small product and private help

Someone who is not ready for the full course might buy a workbook. Someone who finishes the course might want direct feedback. Keeping those offers together makes the choices easy to understand.

Example creator brief

I teach first-time founders how to validate ideas. Plan a clear storefront for a $149 course, a $39 workbook, and a $250 strategy call.

Start

Validation workbook

A practical entry offer for learners who want the framework and templates.

$39

Learn

Idea validation course

The core offer with a clear outcome, supporting resources, and next steps.

$149

Implement

Private strategy call

Higher-touch guidance for buyers who want direct feedback on their plan.

$250

Current product scope

Know when you need a dedicated course platform

Storelane currently handles the storefront and commerce around a course. If students need to sign in, move through hosted lessons, take quizzes, or track progress, use a dedicated learning-management system for that part.

Storelane product picker showing digital products, coaching, webinars, and eCourse marked as coming soon — The current Storelane product picker. Course creators can sell digital files, webinars, and coaching now; hosted eCourse lessons and student progress are marked as coming soon.

Storelane compared with a dedicated course LMS

The two can work together: Storelane can be the public offer and checkout while a specialist platform hosts the curriculum.

Capability	Storelane	Dedicated LMS
Mobile creator storefront and offer page	Included	Varies
Stripe checkout and order tracking	Included	Usually included
Private file and resource delivery	Included	Usually included
Paid workshops and coaching beside the course	Included	Varies
Hosted lesson player and student accounts	Not included	Core feature
Quizzes, progress tracking, and certificates	Not included	Core feature

Outside resources

Useful reading before you publish

Payment is only one part of a course launch. These official guides cover the buyer checkout, accessible course video, and live webinar delivery.

Understand the payment step

Stripe explains how its hosted Checkout page collects payment and returns the customer to the seller after a purchase.

Read the Stripe Checkout guide

Make recorded lessons accessible

The W3C guide covers captions, transcripts, audio descriptions, and accessible media players for course video.

Read the W3C media guide

Plan a live course format

Zoom's webinar overview explains scheduling, registration options, attendee roles, and webinar license requirements.

Read the Zoom webinar guide

Common questions

Selling courses with Storelane

Is Storelane a full learning-management system?

No. Storelane is the commerce surface for a course offer: the storefront, sales page, checkout, private digital resources, purchase communication, and related live or coaching offers. It does not currently host a lesson player, quizzes, student progress, or certificates.

How can I sell a self-paced course with Storelane?

Create a digital product for the course offer, set its price and sales copy, and attach a private buyer file such as a workbook, resource pack, or document containing the next access step. If you need hosted lessons and student accounts, use a dedicated course platform for the curriculum.

Can I sell a live course or workshop?

Yes. Storelane supports paid webinar offers with scheduled time slots, seat capacity, meeting-provider details, confirmation emails, and reminders. This works well for workshops, cohort sessions, and live group teaching.

Can I add coaching or downloads around my course?

Yes. You can publish digital resources, webinars, and paid coaching sessions in the same storefront. Each can have its own positioning and price, giving buyers a clear path from a starter resource to higher-touch support.

What currencies and payments does Storelane support?

Storelane is currently English-only and USD-only. Payments use Stripe Checkout, and creators must connect an eligible Stripe account before accepting live payments.

Do I need a separate website?

Not to launch a focused offer. Your Storelane store is published at a shareable slane.io address, so it can be the destination behind your link in bio. You can still link to it from an existing website if you have one.

Related Storelane guides

Keep planning your selling setup

Sell digital productsLearn how checkout and private file delivery work.Sell coaching sessionsAdd paid one-to-one help to a course offer.Build a link-in-bio storeTurn social traffic into a focused buying path.Compare creator platformsReview Storelane, Stan Store, Kajabi, and other options.

Build the storefront first

Put your course offer in front of real buyers

Tell Storelane what you teach, who it is for, and what it costs. You will get a starting storefront to edit before anything is published.

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